The Media Reputation Score™ (MRS™) measures how the press — not press releases — shapes a company's reputation: every story scored for sentiment, distinction, authority and amplification, so reach is never mistaken for reputation.
JPMorgan Chase sits #9 of 19 in Banking, a cohort Goldman Sachs leads at 71.4. The gap between loud and liked shows across all 100 brands: #16 on reach, #30 on reputation. Strongest on Responsibility, lightest on Innovation.
The window's clearest reputational risk — negative, credible, the item to front-run.
High-reach coverage that moves reputation little — monitor for spillover, but it isn't a corporate-reputation event.
A proactive positive that lands on a strong driver — amplify it before the cycle turns.
JPMorgan Chase leads peers on Trust (+4.6) and trails on Leadership (-7.9). The move is to convert its footprint into standing on Trust, manage Innovation as the soft spot, and front-run the negative thread above.
Leadership — brief comms on the negative thread before it compounds.
Innovation — the softest driver (38); watch for framing that hardens it.
Trust — push the positive story into Tier-1 outlets while it's warm.
JPMorgan Chase's coverage runs through Trust and Leadership. The tell: the highest-reach stories often move reputation least — a volume dashboard ranks those first; MRS demotes them.
Bar length = the article’s measured tone · every story links to its source
What the signal shows here, we compute for your brand on your licensed data — validated, key-message-aligned, with the why and the what-to-do behind every number.
Each brand's MRS™ Public Signal is computed from earned media (third-party news via GDELT, queried through Google BigQuery; owned channels excluded) over the trailing window, restricted to a validated allowlist of credible outlets and blended on the locked MRS™ weights — Sentiment 0.35, Distinction 0.25, Authority 0.25, Amplification 0.15. Every brand is scored within its own industry cohort, so a high-coverage sector never out-shouts a quieter one; the overall rank then orders those peer-relative scores. Bands: CRISIS <40 · WATCH 40–50 · NEUTRAL 50–60 · GOOD 60–70 · EXCELLENT 70+.
The Public Signal is a deliberately lighter, directional read: Sentiment and Amplification are computed; Authority and Distinction are flagged approximations, and Key Message alignment is not scored. The five reputation drivers are tagged from coverage themes; axes without enough scorable coverage show as n/a. The full four-pillar MRS™, human-validated and priority-weighted, requires licensed/tagged data.
MRS™ is a trademark of measuredPR, LLC. Based on public media coverage; directional, not investment advice. Reputation Intelligence (Dr. Evan D. Escobedo, 2026). Powered by measuredio →