The Media Reputation Score™ (MRS™) measures how the press — not press releases — shapes a company's reputation: every story scored for sentiment, distinction, authority and amplification, so reach is never mistaken for reputation.
JPMorgan sits mid-pack — #7 of 15 in Banking, in a cohort Morgan Stanley leads at 71.0 that spans 37 points. The gap between loud and liked shows across all 96 brands: #13 on reach, #27 on reputation. Strongest on Trust, lightest on Performance; Banking is the best-regarded sector overall at 54.9.
The week's one real reputational risk lands on Trust — a lawsuit alleging JPMorgan's role in a $328M crypto scheme. Negative, credible, and the item to get ahead of.
A Bakersfield Chase-branch bomb-threat standoff drew national pickup (NBC, Fox). High reach, localized — monitor for spillover, but it isn't a corporate-reputation event.
A new firmwide "American Dream" initiative moved Trust and Responsibility positively — proof a proactive announcement lands. Amplify it before the news cycle turns.
JPMorgan is the loudest bank in the cohort but only neutral on reputation — reach is carrying a middling signal. Get ahead of the crypto suit on Trust, sustain the American Dream momentum, and treat Performance as the managed weakness, not a crisis — yet.
Trust — brief comms on the $328M crypto suit before it compounds across trade and wire.
Performance — the softest driver (34); watch LBO-debt and blockchain-repo framing.
Responsibility — push the American Dream initiative into Tier-1 outlets while it's warm.
JPMorgan's week runs through Trust: one strong positive (the American Dream initiative) against a heavier cluster of negatives — an LBO-debt push, grid-failure framing, and the $328M crypto suit. Performance nets positive on private-credit and cost-guidance strength despite a blockchain-repo drag. The tell: two of the week's highest-reach stories move reputation almost not at all. A volume dashboard ranks those at the top; MRS demotes them.
Directional impact on public-signal data (sentiment × reach); ranked by reputational impact, not raw reach. Validated per-article Rep Scores run on licensed data. Coverage spans Bloomberg, American Banker, NBC, Fox.
What the signal shows here, we compute for your brand on your licensed data — validated, key-message-aligned, with the why and the what-to-do behind every number.